As 2015 is just around the corner, We have had a chance to reflect over the past year. The Anything Can Be project was started in January of this year, and, as a result, the last 12 months have been amazing! We cannot express how overwhelmed we have been with the response to this project, as well as how people are so willing to help! It truly has been an honor to see so many people come together to make a difference. And although a photograph might not seem like a huge deal in the whole scheme of things, we sincerely believe that one photo CAN and DOES make a difference.
Meet Jacob Murray. He has had a really tough battle with cancer, but he doesn't let that get in the way of his dream to become a motocross racer.
Along with Jacob's picture comes an amazing story. We originally posted the below image on Facebook in August, as part of a magazine shoot that we did in LA:
It was one simple image of a little boy who was fighting for his life. The story could have ended there – a nice picture for a special boy. But, amazingly, the story didn't end there! This simple image was shared on Facebook and other social media outlets. Eventually it caught the eye of Liz Teran, an employee of Skull Candy. One thing led to another, and before we knew it, Jacob was meeting and riding with his favorite motocross hero of all time, Robbie Maddison.
But that was not the end! Through the generosity of Skull Candy, Jacob and his family were invited to the Hollywood premiere of a motocross movie called, On Any Sunday: The Next Chapter. Jacob was literally given the red carpet treatment! Jacob and his father have both been watching the original On Any Sunday movie their entire lives. To be there for the premiere of the 2nd movie with all of the stars from the original would be any motorcycle rider's dream. To top it all off, they were also given some financial help from the good people of Millie's Princess Foundation. It was an experience that this young boy and his family will never forget.
And It all started with a boy and his dream.
Here at the Anything Can Be project, we firmly believe that small and simple things can make BIG things happen. Or at least in this case set the ball in motion. It was others who stepped up and made so much happen. The point is, It doesn't have to be a photo that turns into a red carpet experience. Just doing something good for someone else has an impact no matter how small. John F. Kennedy said, “One person can make a difference, and everyone should try.” One person or company can, in fact, make a difference -- just look at Skull Candy and Robbie Madison! This is the face of a boy who will never forget that magical night; and, to think, it all started with a dream and a photograph. It was the kindness of others that turned it into something truly unforgettable!
To find out more about who Robbie Maddison is check out this video!